People
Management Practices and
Financial Success: A Ten-Year Study
By:
Dennis J. Kravetz
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Many long-term research
investigations begin innocently enough. And that was the
case with my work on the link between people management
practices and company financial success.
In the early 1980s I served on the advisory board
of directors for Commerce Clearing House. The board was
comprised entirely of human resources executives and
company legal executives. At each board meeting we would
go around the room and update each other on what was
going on at our respective companies. Through this group,
you got a good capsule summary of the latest trends in
human resources and people management.
I noticed a simple trend. Those companies on our
board that were doing progressive innovative work with
people management also had good financial results. Those
on our board who were doing only basic administration
work had mediocre financial results. I speculated that
this trend might be true for companies in general and not
just an artifact of our board.
Research in this area was non existent. While it
"made sense" that the effective management of
people would correlate with company financial success,
there were no facts or data to back this up. You could
offer up only anecdotal evidence to support the idea.
Given the lack of research, I decided to conduct a study.
The First Studies
At this time I headed up the Research Committee of
the Society for Human Resource Management. It was under
this group that the first study linking people management
practices and financial success was undertaken. That was
back in 1984.
I brainstormed a list of thirty people management
practices that I thought might correlate with company
financial success. For example, I thought that companies
with participative management styles would be more
financially successful than those with autocratic
management styles. This was due to the fact that quality
and customer service initiatives seemed to depend on at
least a moderately participative management style.
While
it made sense that the effective management of people
would correlate with financial success, no data existed
to back this up.
I turned this idea into a survey item that could be
answered by employees. Not a job satisfaction question,
but one that asks employees to describe, on a
predetermined scale, how participative the company's
management style was. In this way I could quantify the
results and correlate them with financial success. A
similar process was used for the other survey questions.
Next I lined up thirty companies and their
employees to fill out the surveys. In this way each
company received a score on each of the people management
practices being surveyed. The score on each item was the
average survey response for all employees at that
company. Unknown to the companies, I gathered financial
data on each of them through public sources. This data
included growth in sales, growth in profits, profit
margins, and other hard financial results.
The first pilot was surprisingly successful.
Twenty-two of the experimental items correlated with
financial success. The composite of all items had a very
strong correlation with the financial criteria. Some of
the items washed out. For example, I thought that a rich
employee benefits package might retain employees and in
this way correlate with company financial success. In
reality there was no correlation at all.
Given the success of the first pilot I quickly did
a second with another set of companies. The items which
predicted company financial success were retained for
this next pilot. Results of the second pilot re-validated
the original set of items. We also discovered several new
items that correlated with company financial success.
Dennis
J. Kravetz is President of Kravetz Associates, a
human resources consulting firm based in Mesa,
AZ.
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